Inbound marketing firms practices are consistently in a state of rapid movement forward.
Because everything is changing a lot, it can be easy for CEOs (or executive staff) to lose touch with the pulse of their inbound marketing endeavors – possibly even failing to see the benefit it is providing for their business.
For marketing directors or managers, it’s vital that CEO’s aren’t left in the dark about practical inbound marketing practices that can offer big payoffs in the end. So, here is a list of the 5 things that every CEO should know about their Inbound Marketing campaign.
1. The Team
With all the various, and complex, aspects of inbound marketing and SEO, you need a team of people who specialize in each niche area of your marketing endeavors in order to have the big payoffs you’re hoping for. This means your team needs to have a senior marketer involved in executing each area of the inbound marketing strategy – content, PPC, CRO, web design, and SEO.
The most basic of teams requires, first and foremost, a project manager. The project manager is responsible for maintaining all the facets of the marketing strategy to make sure every part has what it needs, and every area is working together.
In addition to this, you’ll need to have a Seattle Inbound Marketing Services to create, maintain, and update a company website. Having a graphic designer to develop images, web content, ebooks, and infographics can really help you reach your marketing goals. A content marketer is necessary for generating specialized content posted for your business. An SEO expert will also be necessary to handle the technical elements of your marketing campaign. This includes optimizing your websites for local or broad reach, developing out your ranking strategy, and quality controlling other processes that are going on – like content.
You want to make sure that your CEO is in the know in regard to all your team members. Everyone can appreciate someone who is truly excellent in their field of work, and your CEO will be glad to know that each team member is doing great work.
2. The Strategy
Increasing clientele and revenue, as well as successfully optimizing your SEO campaign, requires strategic planning and preparation. You must begin by analyzing your business’s values and goals, the voice, the culture, and what is currently being accomplished.
After this, move forward by designing a unique strategy based on your company and unique corporate goals. This will help you to create a specialized inbound marketing plan to accomplish what your business needs and help align your SEO campaign with your existing goals.
Fannit Marketing Services
2911 Hewitt Ave Everett WA 98201